10/11/2006 - Torino_On the occasion of the Torino Film Festival, Lancia presented the concept of Lanciacafé, design Ludovica+Roberto Palomba, fitting by Costa Group. The mock-up, set up in the pedestrian zone in the old centre of Turin, aimed to show the Lanciacafé worldwide network.
The concept of Lanciacafé springs from a semantic interpretation of the brand values and of the Lancia logo-graphics. The Lancia shield logo, made of three curved, broken lines, is clearly the major stylistic element in the overall design of the brand’s vehicles. On a larger scale, this symbol becomes an architectural theme, the leitmotiv of the design concept. The broken lines, evolving into architectural features, give rise to a system of partitions, realized in several different materials, that characterize the space.
Thanks to: Flos, Prea, Vitra, Zanotta,
and: Fonema, Photology, Tubdesign.
